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Revenue

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Gross Revenue i Sum of all payments collected (incl. later refunded). Status: completed + refunded
Net Revenue i Gross Revenue − Refund Amount
Refund Rate i (Refund Count / Total Transactions) × 100
Avg Order Value i Gross Revenue / Total Transactions
ARPU i Gross Revenue / Distinct Paying Users
Net Revenue Trend
Currency Split
Revenue vs Refunds
Transaction Ledger
# Name Email ID Country Date & Time Amount Ccy Coupon Gateway Status Action
Page 1

Growth

Acquisition & Funnel
New Signups i Profiles created within the selected date range
New Paying Users i First-time purchasers in this period (excludes repeat buyers)
Conversion Rate i (New Paying Users / New Signups) × 100
Total Users (All-time) i Total registered users in the database since inception
INR Revenue (Period) i Gross revenue generated in Indian Rupees (INR) during this period
USD Revenue (Period) i Gross revenue generated in United States Dollars (USD) during this period
Signups vs Purchases Trend
Acquisition Funnel Visited:
Top 8 Countries by Signup
Enrolled Users — Raw Data All-Time
# Name Email ID Country Plan Signed Up Last Seen Visits Time Spent Total Spent Purchases Coupon Used Certificate
Page 1

Conversion Funnel

Intent · Friction · Revenue
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Total Visits
0
Logged Users
0
Buy Clicks
0
Payment Success
0
Payment Failed
0
Visit → Login
0%
Visit → Purchase
0%
Payment Success Rate
0%
Est. Revenue at Risk
₹0
1
VISITS 0 100%
2
LOGGED IN 0 0%
3
BUY CLICK 0 0%
SUCCESS
0 0% of Cart
FAILED
0 0% of Cart

Performance vs Industry Benchmarks

Metric Your Rate EdTech Norm Status
Login Conversion (S1 → S2) 0% 25% – 40% ...
Offer Desirability (S2 → S3) 0% 15% – 35% ...
Payment Success (S4 / S3) 0% 65% – 80% ...
Total CVR (S4 / S1) 0% 2.0% – 8.0% ...

Retention

Engagement & Churn
Active Users i Distinct users with any activity_log in this period
Churned Users i Users active in previous period but NOT in current period
Retention Rate i (Retained Users / Previous Period Active Users) × 100
DAU / MAU i Daily Active Users / Monthly Active Users — measures stickiness
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Stickiness Trend (DAU/MAU Weekly)
Plan Distribution — Free vs Premium
Cohort Retention Heatmap
Cohort Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

User Engagement

Detailed Page Activity 📊 All-Time Data
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👥 Total Users i Total distinct registered users shown in active engagement view. —
👀 Avg Visits/User i Average number of page visits per user across home and all day pages. —
⏱ Avg Time/User i Average active studying time spent per user across all course pages. —
✅ Avg Questions/User i Average number of challenge questions solved per user. —
# NAME EMAIL ID COUNTRY PLAN SIGNED UP LAST SEEN HOME PAGE
VISITS i Unique page visits TIME SPENT i Active study minutes Q.SOLVED i Coding questions solved
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Coupons & Pricing

Marketing Operations
Course Pricing
Create Coupon
Active Coupons — Period Performance
Code Type Value Uses in Period Revenue Generated AOV Expires Active
Pricing Change Audit Log
Admin Action Old Value New Value Timestamp

Settings

Configuration
Currency Configuration
Administrators
    ⚡
    Webhook Configuration
    Coming Soon
    ✉
    Email Alerts
    Coming Soon
    ⬡
    API Key Management
    Coming Soon

    Reviews Moderation

    Feedback Management
    Total Reviews
    0
    Total count
    Pending Approval
    0
    Action required
    Average Rating
    0.0
    ★ ★ ★ ★ ★
    Flagged Reviews
    0
    Reported by users
    Reviews Ledger & Moderation Controls
    Reviewer Rating & Rec Comment & Media Pros & Cons Reported Created At Status Actions
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